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New Story of Stuff Project movie takes on the $50 billion beauty industry [Video]

1 August 2010 No Comment

The Story of Stuff

According to Southeast Green:

in anticipation of soon-to-be-introduced Congressional legislation to regulate personal care products – The Story of Stuff Project will release The Story of Cosmetics, a 7-minute animated movie, at www.storyofcosmetics.org. Hosted by Annie Leonard, the creator of the viral video hit The Story of Stuff, the film was co-produced by the Campaign for Safe Cosmetics, a national coalition of over 150 women’s, environmental and health organizations, and Free Range Studios.

The Story of Cosmetics employs the trademark Story of Stuff style to examine the pervasive use of toxic chemicals in our everyday personal care products, from lipstick to baby shampoo. Over seven minutes, the film reveals the implications for consumer and worker health and the environment, and outlines ways we can move the industry away from hazardous chemicals and towards safer alternatives. The film concludes with a call for viewers to support legislation aimed at ensuring the safety of cosmetics and personal care products.

You can read more at Southeast Green

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